Case Study
Bidz, Inc.
Client
Bidz wanted to get more shoppers and auction-seeking consumers to visit and participate on the site. To do this, AdMedia launched a cross-channel advertising campaign targeting women shopping for accessories and men looking for engagement rings.
Campaign Objectives
- To drive traffic to Bidz.com
- Establish Bidz.com as a leading site for jewelry auctions
Key Highlights
- Display and intextual ads were served up on shopping, deals, and lifestyle websites
- Search ads that targeted consumers looking for jewelry and engagement rings were also deployed
- Bidz.com saw an increase in traffic and participants within a week of the campaign launch
Results
| Cost-per-click | $1.07 |
| Impressions | 980,000 |
| Clicks | 8,450 |
| Lift in awareness | 77% |
| Savings from other ad networks | 45% |
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