Case Study
Bliss World, LLC
Client
In keeping with its "no-attitude" spirit, Bliss World was looking for a fun and pervasive way to market its new line of skincare products. The idea was to create short but memorable adverts that would get other spa and beauty product consumers interested and clicking onto the product webpage.
Campaign Objectives
- Showcase the 6 new Bliss World skincare products
- Target the demographic of women aged 18+
- Increase the company's reach across the Web through Remarketing
Key Highlights
- Increase of site traffic by 46% within first three days of the campaign
- Remarketing ads shown on beauty product and spa websites like L'Oreal and Mary Kay
- Achieved goal of 100K new impressions
Results
| Unique Visitors | 52% increase |
| Total Visits | 75% increase |
| Cost per Unique Visitor | 41% decrease |
| Cost per Visit | 33% decrease |
| Maintained Audience Engagement | 5.1+ PVs/visit |
| Click-Through Rate | 0.97% |
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