Blue Buffalo pet food is made from all-natural ingredients. Blue Buffalo wanted to create an ad campaign that prioritized the company's objective to feed pets with only the healthiest ingredients to differentiate its product from the many other pet food brands available on the market.
Cost-per-click | $3.41 |
Impressions | 10,000,000 |
Clicks | 76.3k |
Lift in awareness | 21% |
Conversion rate | 7.3% |
Savings from other ad networks | 19% |
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