Case Study
CarRentals, LLC
Client
While its original website remains a popular choice for rental car shoppers, CarRentals is understandably proud of its new mobile-friendly website, which it hoped would raise new interest with greater customer outreach. The only question was how it would make the new website known through classic search engines and mobile advertising.
Campaign Objectives
- Develop mobile ads in a long-term targeted campaign
- Deliver new visitors
Key Highlights
- Precision Targeting: Focus on high-income customers with access to smartphones and tablets
- Employed Paid Search ads through mobile-friendly search engines and sites
- Achieved a significant lift in conversions through mobile ads
Results
| Unique Visitors | 43% increase |
| Total Visits | 62% increase |
| Cost per Unique Visitor | 47% decrease |
| Cost per Visit | 56% decrease |
| Maintained Audience Engagement | 2.5+ PVs/visit |
| Click-Through Rate | 1% |
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