Case Study
Dollar Rent-a-Car, Inc
Client
With the holidays just around the corner, Dollar Rent-a-Car was getting ready to capitalize on the high demand for rental cars and family travel plans. Harnessing the power of social media, Dollar Rent-a-Car hoped to attract new fans to its Facebook and Twitter pages, where it could showcase its fan-exclusive holiday discounts and promotions.
Campaign Objectives
- Expand subscriptions to Facebook and Twitter pages for holiday deals and promotions
- Meet goal of 100K new impressions on the company website
- Increase reach across multiple channels
Key Highlights
- Paid search ads for users looking for car rental agencies, holiday travel plans, and holiday discounts
- Cross-Channel Marketing: Promoted links to social media promotions through paid ads on search engines, publisher sites, email marketing, and video
- Initial audiences were very receptive to Facebook promotions and shared link to the company page with friends
Results
| Unique Visitors | 66% increase |
| Total Visits | 90% increase |
| Cost per Unique Visitor | 25% decrease |
| Cost per Visit | 59% decrease |
| Maintained Audience Engagement | 4.0+ PVs/visit |
| Click-Through Rate | 1.7% |
Sign up today
Register for an account and get your campaign up and running in minutes.
Contact Us
We can set everything up in minutes
Give us a call and we'll find the right solution for you!
- Phone: (800) 296-7104
-
Email:
Advertiser sales and support:sales@admedia.comExisting publisher support:support@admedia.comNew business development and partnerships:bizdev@admedia.comGeneral Email:info@admedia.com - Office: 303 North Glenoaks
Blvd., Suite 200 Burbank, CA 91502