Case Study
Dr. Scholl's
Client
Dr. Scholl's needed to get more interest for its blister treatment products, particularly for female athletes. AdMedia delivered on that need with a campaign to extend Dr. Scholl's outreach to a younger audience with sponsored search results and eye-catching graphics.
Campaign Objectives
- Increase sales of blister treatment and "For Her" products
- Expand audience of younger athletes and women ages 18 to 30
- Increase Web reach with colorful, dynamic ads
Key Highlights
- Remarketing extended products' outreach by 90%
- Sponsored search listings brought in relevant audiences
- Dynamic and interactive banner ads were on display through sporting goods retailers and fitness advice blogs
Results
| Unique Visitors | 67% increase |
| Total Visits | 98% increase |
| Cost per Unique Visitor | 41% decrease |
| Cost per Visit | 72% decrease |
| Maintained Audience Engagement | 2.1+ PVs/visit |
| Click-Through Rate | 0.99% |
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