Case Study
Drugstore.com
Client
Drugstore.com wanted to put the spotlight on its non-medical products. Its goal was to position itself as a versatile online store that also sells household and beauty products. To do this, AdMedia launched a display advertising campaign enticing shoppers to check out the site's merchandise. Ads also came with coupons to make them more attractive.
Campaign Objectives
- Boost traffic and sales for Drugstore.com
- Promote various offers that allowed people to save
- Get people excited about other products from the site
Key Highlights
- Display ads were launched on various mommy blogs
- Offers that were promoted include free shipping, instant discounts, and 5% back
- Results drove the brand to re-activate their campaigns on our network
Results
| Cost-per-click | $0.79 |
| Impressions | 4,000,000 |
| Clicks | 15,000 |
| Lift in awareness | 40% |
| Savings from other ad networks | 60% |
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Email:
Advertiser sales and support:sales@admedia.comExisting publisher support:support@admedia.comNew business development and partnerships:bizdev@admedia.comGeneral Email:info@admedia.com - Office: 303 North Glenoaks
Blvd., Suite 200 Burbank, CA 91502