Case Study
Greenies
Client
Greenies pet treats have a taste your dog or cat will love, and you can be happy knowing the treats have positive health benefits for your pet. Greenies wanted to increase awareness for its brand using cross-promotional advertising tactics.
Campaign Objectives
- Increase traffic to the Greenies website
- Implement Remarketing strategies across 98% of the web
- Promote brand awareness through display and contextual ads
Key Highlights
- Distributed display, banner, Intextual, and Contextual ads across multiple platforms
- Website views increased
- Customers who visited the website became more likely to complete the call-to-action
Results
| Cost-per-click | $3.01 |
| Impressions | 10,000,000 |
| Clicks | 14.2k |
| Lift in awareness | 23% |
| Conversion rate | 4.3% |
| Savings from other ad networks | 39% |
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