Case Study
Macy's
Client
Macy's wanted to increase awareness, sales, and conversions in the high-end market. To accomplish this, AdMedia ran a combination of remarketing, search, and display ads geared towards shoppers looking to buy luxury goods.
Campaign Objectives
- Increase brand awareness and sales in the high-end market
- Position Macy's as the go-to department store for luxury goods
- Reach users and get them to visit Macys.com
Key Highlights
- AdMedia ran search and display ads across its publisher sites in the luxury goods market
- The campaign was able to send targeted, search-based traffic to Macys.com
- The campaign was also able to lift brand awareness among high-end shoppers
Results
| Cost-per-click | $1.00 |
| Impressions | 1,000,000 |
| Clicks | 10,000 |
| Lift in awareness | 55% |
| Conversion rate | 0.98% |
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Email:
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