Case Study
McAfee, Inc
Client
McAfee wanted to reel in users who were looking for a trusty anti-virus for their PC. To do so, McAfee ran search ads and targeted users based on their keywords and devices.
Campaign Objectives
- To convert search traffic
- To bring in more visitors to the McAfee website
- To target people specifically looking for anti-virus software
Key Highlights
- A paid search campaign was deployed, targeting a set of anti-virus related keywords
- Users were also targeted based on the device that they were using to make search results more relevant
- The brand increased traffic and conversions thanks to the campaign
Results
| Cost-per-click | $0.75 |
| Impressions | 2,000,000 |
| Clicks | 19,000 |
| Lift in awareness | 20% |
| Conversion rate | 1.5% |
| Savings from other ad networks | 25% |
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