Case Study
Mrs. Fields
Client
Mrs. Fields was looking to generate new interest in its Thank You Gifts and Cookies. AdMedia demonstrated its outreach across the Web through a campaign of premium video ads and sponsored listings targeting customers in various websites.
Campaign Objectives
- Increase interest and sales for Thank You Gifts and Cookies
- Develop new and targeted video advertising, particularly for young spenders
Key Highlights
- Sponsored search ads targeted for users looking for gift ideas
- Released over 1,000 preroll ads and Vslider ads on publisher sites and AdMedia's owned and operated properties
- Increased view count for Thank You Gifts and Cookies pages by 63%
Results
| Unique Visitors | 46% increase |
| Total Visits | 98% increase |
| Cost per Unique Visitor | 35% decrease |
| Cost per Visit | 66% decrease |
| Maintained Audience Engagement | 4.5+ PVs/visit |
| Click-Through Rate | 1.2% |
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