Case Study
Nordstrom.com
Client
A top-tier retailer with a strong web presence and thousands of locations nationwide, Nordstrom wanted to target shoppers who previously visited its website. To achieve this, AdMedia ran a remarketing campaign that displayed products that shoppers viewed.
Campaign Objectives
- Bring back lost traffic
- Get people to complete their purchases on Nordstrom.com
- Boost sales
Key Highlights
- AdMedia ran remarketing ads that contained the specific items that users looked at in order to peak their interest
- The campaign was hyper-targeted and zeroed-in on shoppers who previously visited Nordstrom.com
- Ads were remarketed across 98% of the web and were shown to users as they were checking their email, reading news sites, or visiting blogs
Results
| Cost-per-click | $2.00 |
| Impressions | 300,000 |
| Clicks | 2000 |
| Lift in awareness | 45% |
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Email:
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