Case Study



Pearson is a leading educational services company that publishes and distributes reading material for grade school children. Its goal is to raise the literacy level of children and adults by providing sufficient educational literature. Teaching manuals, assessment tests and digital learning materials are also provided by Pearson.

Campaign Objectives

  • To produce cross-channel advertisements that can reach all devices from desktop to mobile.
  • To increase traffic from education professionals and regional school districts.
  • Advertise traditional hardcover books as well as their new digital line designed for tablets.
  • Reach out to state and local governments in need of standardized testing materials.

Key Highlights

  • Maintained a high ranking in search engines due to well-managed bidding on keywords.
  • Opened the brand awareness by creating ads specifically targeted to state and local officials.
  • Created separate campaigns that promoted both the traditional and digital version of books.
  • Redirected mobile traffic to mobile-friendly landing pages optimized for the user.


Unique Visitors 54% increase
Total Visits 52% increase
New PPC costs 61% decrease
Cost per Visit 59% decrease
Keyword-specific traffic 76% increase
New traffic sources 80% increase

Sign up today

Register for an account and get your campaign up and running in minutes.

Get Started

Contact Us

We can set everything up in minutes

Give us a call and we'll find the right solution for you!

Connect with Us Contact Us Media Kit


Reach More Customers

AdMedia is here to help you create compelling and targeted campaigns that are proven to grab the attention of users and turn them into paying customers.

Read more


Earn Extra Revenue

Add value to your website and earn money at the same time by displaying ads that your visitors actually want to see.

Read more