Case Study
Perfume.com
Client
Perfume.com has sold original brand-name products to millions of customers around the world since 1995. To promote its autumn and winter product lines, the perfume retailer retooled its website, offering holiday discounts and promotions to new subscribers.
Campaign Objectives
- Attract new subscribers to its social media pages for special promotions
- Showcase their new fall and winter line of women's perfume and men's cologne
- Increase new subscribers on social media sites
Key Highlights
- Contextual ads on search engines and publisher sites
- Paid ads on AdMedia's owned and operated properties
- Achieved new subscribers and customers
Results
| Unique Visitors | 47% increase |
| Total Visits | 78% increase |
| Cost per Unique Visitor | 45% decrease |
| Cost per Visit | 63% decrease |
| Maintained Audience Engagement | 2.1+ PVs/visit |
| Click-Through Rate | 0.87% |
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