Case Study
Private Student Loans
Client
This credit provider has backed multiple private loans for hundreds of college students across the nation. When it considered expanding its business into other regions of the US, AdMedia stepped up with a strategy to attract new borrowers and meet a variety of different student needs.
Campaign Objectives
- Expand its brand awareness and Web reach to the whole US
- Attract new students and parents to the official website
- Increase the rate of new applications for private student loans
Key Highlights
- Ads were deployed via email, targeting subscribers on education-related sites
- Ads were remarketed across 98% of the Web, covering more territories in the US
- Discounts and back-to-school promotions were distributed in contextual ads through search engines, email, university websites, and college admissions blogs
Results
| Unique Visitors | 33% increase |
| Total Visits | 97% increase |
| Cost per Unique Visitor | 66% increase |
| Cost per Visit | 86% increase |
| Maintained Audience Engagement | 4.5+ PVs/visit |
| Click-Through Rate | 0.88% |
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Email:
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