Case Study
Ring Central
Client
Ring Central delivers cloud business communication solutions that enable people to work the way they want in today's mobile-centric world. Built on a strong infrastructure, Ring Central's cloud communications solutions help more than 300,000 customers. The company provides communications services and mobile apps to both the consumer and the corporate client.
Campaign Objectives
- Dominate the corporate mobile, text and video conferencing marketing sector.
- Distribute marketing budget appropriately to the business departments that needed it.
- Promote their mobile app on all devices for downloads on iOS, Android and Blackberry.
- Promote their retail site that sold phone peripherals and accessories.
Key Highlights
- Mobile App campaigns involved high-converting landing pages for mobile, desktop and email.
- Lesser known services of the company were put to the forefront through strategic ad and media buys.
- Traffic to the retail store increased through thorough paid search marketing and front-end optimization.
- Overall marketing budget, ad buys and keyword bidding budget lowered dramatically.
Results
| Unique Visitors | 70% increase |
| Total Visits | 78% increase |
| Retail Site Traffic | 55% increase |
| PPC Costs | 74% decrease |
| Keyword-specific traffic | 65% increase |
| Mobile Traffic Sources | 66% increase |
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