Shoes.com was running several promotions and wanted to generate awareness. To entice users to click through its website, the company ran ads with special offers in them, then geared the campaign towards users who have already visited its website.
Cost-per-click | $1.75 |
Impressions | 1,000,000 |
Clicks | 12,000 |
Lift in awareness | 50% |
Conversion rate | 0.81% |
Savings from other ad networks | 55% |
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