Case Study
SimpleTuition
Client
SimpleTuition wanted to get more interaction from their ability to compare student loans for users and needed a way to get more people onto their page. They wanted something that would attract visitors without becoming a nuisance.
Campaign Objectives
- Direct leads back to the landing page.
- Reach out to 98% of the web.
Key Highlights
- Increased page views and interaction through unobtrusive Thank You Offers, as well as in-text and contextual ads.
- Cost of campaign was lowered from other networks.
Results
| Unique visitors | 58% increase |
| Awareness | 63% increase |
| Cost for campaign | 44% decrease |
| Clicks | 55% increase |
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