A car rental company that has over 300 locations, Thrifty.com wanted to promote its exclusive offer for AAA members. The company hoped that the promotion would bring in new customers. To help achieve this, AdMedia deployed search, intextual and display ads on relevant publisher sites and forums.
Cost-per-click | $0.88 |
Impressions | 100,000 |
Clicks | 879 |
Lift in awareness | 20% |
Savings from other ad networks | 50% |
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