Case Study
Toshiba
Client
To promote its latest line of laptops, Toshiba launched a massive cross-channel advertising campaign with AdMedia. A variety of search, display, video, and intext ads were deployed on multiple web and mobile websites.
Campaign Objectives
- To boost awareness for Toshiba laptops
- To drive more traffic to the Toshiba website
Key Highlights
- Display, video, and intextual ads were served up on tech and shopping sites both on the web and on mobile
- We also launched a paid search campaign geared towards consumers looking for laptops
- Toshiba saw a lift in awareness and traffic within 3 days of the campaign
Results
| Cost-per-click | $1.37 |
| Impressions | 2,980,000 |
| Clicks | 18,770 |
| Lift in awareness | 40% |
| Savings from other ad networks | 35% |
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