Case Study

Total Criminal Defense: Text & Banner, Email - Criminal Defense Attorney Service


Wanting to promote their Criminal Defense Attorney services in a bigger light, Total Criminal Defense opted for cross-channel marketing in their plan to not only build recognition, but to also build their client list and increase their conversion rates.

Campaign Objectives

  • Put the Criminal Defense Attorney services in the forefront.
  • Increase conversion rates.
  • Precise targeting based on relevancy and interest.

Key Highlights

  • Witnessed an increase over other competitors in views and conversions.
  • An extraordinary number of ad combinations used.
  • Advanced algorithms detected relevant keywords and sites for higher interest.


Cost-per-click $2.95
Impressions 9,000,000
Clicks 33,000
Lift in awareness 52%
Conversion rate 3.6%
Savings from other ad networks 22%

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