Case Study
Total Criminal Defense
Client
Wanting to promote their Criminal Defense Attorney services in a bigger light, Total Criminal Defense opted for cross-channel marketing in their plan to not only build recognition, but to also build their client list and increase their conversion rates.
Campaign Objectives
- Put the Criminal Defense Attorney services in the forefront.
- Increase conversion rates.
- Precise targeting based on relevancy and interest.
Key Highlights
- Witnessed an increase over other competitors in views and conversions.
- An extraordinary number of ad combinations used.
- Advanced algorithms detected relevant keywords and sites for higher interest.
Results
| Cost-per-click | $2.95 |
| Impressions | 9,000,000 |
| Clicks | 33,000 |
| Lift in awareness | 52% |
| Conversion rate | 3.6% |
| Savings from other ad networks | 22% |
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