Case Study
Vision Direct Contacts
Client
Vision Direct Contacts wanted to establish itself as convenient provider of affordable contact lenses. To get the word out, AdMedia helped it launch a cross-channel advertising campaign geared towards individuals looking to buy contact lenses at lower prices.
Campaign Objectives
- To increase traffic on the Vision Direct website
- Make people aware that they can get contacts for less thanks to Vision Direct
- To boost brand awareness among people who need contact lenses
Key Highlights
- Display, video, and intextual ads were served up on websites in the health and wellness niche
- Search ads targeting consumers looking for discounts on contact lenses were also deployed
- Vision Direct coupons were promoted on publisher websites as well as on AdMedia's owned and operated properties
Results
| Cost-per-click | $1.88 |
| Impressions | 100,000,000 |
| Clicks | 11,879 |
| Lift in awareness | 27% |
| Savings from other ad networks | 40% |
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