BRAND INSIDER SUMMIT CPG

The Omnichannel Endcap: Mapping the New CPG Shopper

From Google and Amazon searches to retailer sites and influencer recommendations, the CPG shopper's decision path has become a tangle of touchpoints that seems built to confound even the most seasoned marketing planners. How are major and emerging CPG brands capturing attention in a fragmented mediascape, building loyalty in a brand-hopping world, creating relevant new products amid SKU-choked retail?

MediaPost's Brand Insider Summit engages the daunting challenges that CPG marketers face by sharing the innovative ways both legacy and emerging brands are innovating their way through the complexity. We focus on how brands are mapping the omnichannel consumer journey, building media and data plans to target them, and merging product development with marketing and messaging to stay relevant to demanding audiences.

We will cover:

  • Media planning for omnichannel CPG shoppers
  • Building first party data troves
  • Marrying product development and marketing
  • Staying relevant by staying ahead of consumer tastes
  • Expanding your social footprints

Capturing consumer attention, trust and loyalty has moved way beyond the retail endcap to a fragmented and cluttered omnichannel maze. No one has cracked the code or discovered the one true path, but at MediaPost's CPG Brand Insider Summit we give marketers the time and space to share their insights for building the next generation of CPG marketing.

Attendees of the MediaPost Summits Empower Their Organizations

  • Optimize your digital marketing strategy by participating in top quality content
  • Congenial summit experience with all attendees working together to enhance digital marketing programs
  • Be a real part of driving the digital industry forward
  • Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
  • Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
  • Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants

Hilton Santa Barbara Beachfront Resort

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