From Google and Amazon searches to retailer sites and influencer recommendations, the CPG shopper's decision path has become a tangle of touchpoints that seems built to confound even the most seasoned marketing planners. How are major and emerging CPG brands capturing attention in a fragmented mediascape, building loyalty in a brand-hopping world, creating relevant new products amid SKU-choked retail?
MediaPost's Brand Insider Summit engages the daunting challenges that CPG marketers face by sharing the innovative ways both legacy and emerging brands are innovating their way through the complexity. We focus on how brands are mapping the omnichannel consumer journey, building media and data plans to target them, and merging product development with marketing and messaging to stay relevant to demanding audiences.
Capturing consumer attention, trust and loyalty has moved way beyond the retail endcap to a fragmented and cluttered omnichannel maze. No one has cracked the code or discovered the one true path, but at MediaPost's CPG Brand Insider Summit we give marketers the time and space to share their insights for building the next generation of CPG marketing.