With AdMedia Contextual advertising, each ad is selected based on the content that a user is currently viewing. Once the corresponding advertisement is selected it is served to the user. For example, if a user is currently browsing a health and fitness website, that user will be served ads about diet and weight loss solutions, such as an ad for diet pills or weight loss drink. Contextual advertising can also be used to optimize search engines. When website browsers enter their query into a search engine, contextual advertisements are provided based on the keywords entered.
Contextual advertising produces higher conversion rates, because consumers are sent advertisements based on subjects they are already interested in. They only receive ads for products or services they are already searching for.
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