Mobile marketing is a multi-channel, multi-faceted, digital marketing strategy. With customers looking at their mobile screens now more than ever, it reaches targeted local audiences on their smartphones, tablets, and other mobile devices, via mobile websites and in-app advertising.
So why mobile? Because it is an incredibly effective strategy for rapid engagement with a large volume of new customers. Customers are always connected to their mobile phone, so it’s a valuable contact point across their shopping experience.