What is Native traffic?
Native advertising is a form of paid advertising that matches the relevancy, look, feel and function of the media format in which the content appears. Unlike display ads or banner ads, native ads don't really look explicitly like ads which is why they perform well. Native ads boost awareness and yield high value engagements, allowing customers to experience products before purchasing. Native advertising grows business by creating brand awareness, driving effective traffic, and generating consumer response in a natural and engaging user experience.
Key Features of Native:
- Native advertising is formatted and designed to reach an audience and hit goals around awareness, revenue, or lead generation
- Marketing works by creating ads that are so cohesive and natural with the page content, that the ads look and behave naturally within the space
- Native Ads are consistent with your company's brand and message which drives consumer response.
- Native ads boost awareness and yield high value engagements, allowing customers to experience products before purchasing.
- Grows business by creating brand awareness, driving effective traffic, and generating consumer response in a natural and engaging user experience.
