Weber Shandwick is a public relations firm formed by the merger of the Weber Group, Shandwick International and BSMG. In recent news, the firm was hired by Medicare and Medicaid Services to raise awareness for state healthcare insurance exchanges of the Affordable Care Act. Another famous client is tech giant, Microsoft; they supported the software company by distributing creative PR for products like Windows Client and Microsoft Dynamics. On the digital end, they developed a social media crisis simulator called Firebell. It was the beginning of a huge push for the agency to modernize for the digital and social media world.