Posted May 30, 2013 by fran @ 3:57 pm
You know how people say that timing is everything? Well in display ads, positioning can be everything as well. People have become so accustomed to seeing ads at the usual places (i.e. sidebars, top of the page, etc.) that they hardly even notice them anymore.
Whether you’re an advertiser frustrated with people simply glazing over your ads, or a publisher looking for more dynamic advert placements, below are a few highly effective (yet often overlooked) locations where you can display ads. (more…)
Posted May 15, 2013 by fran @ 3:12 pm
So you’ve designed the perfect ads for your awesome product and you can’t wait for people to start noticing them. You set up your online advertising campaign, launch it, then…. crickets. Your ads are live, but for some reason people just aren’t clicking them.
Sound familiar? If your ads aren’t performing and you’re stuck wondering what’s up with your abysmal CTRs, you may want to back track and see if you’re committing any of the following mistakes: (more…)
Posted May 2, 2013 by fran @ 9:58 am
An infographic released by Adweek earlier this week showed that online video ads are stronger than ever. The number of people in the US watching videos online has grown to 58% this year, compared to just 38% in 2008. The number of Internet users watching digital video is following the same trend, and has gone up from 56% in 2008 to 75% in 2013. (more…)