Video Advertising

• Target the Right Audience - Get your message to the people who want to buy! The right message, to the right people, for the best results. This is very effective for audience strategies such as retargeting, 1st party targeting, conquesting, interest targeting, product affinity, and look-alike segments.
• Prevent Click Fraud - Stop losing money on fake clicks and views. We review and analyze traffic to make sure the right traffic comes in.
• Our Videos on Any Device - Our platform and our publishers support all major devices across all devices.
• Performance driven video advertising is on the rise.

• Our platform not only delivers video ads in the correct format, but we make sure that it goes to your target audience with highly optimized ad copy and keywords.
• Our video platform guarantees higher viewer engagement through added interactive features with social media links, surveys, polls and infolinks. Ads can be geo-targeted or personally targeted to the viewer.

What is Video Advertising?

Video advertising displays ads either inside online video content, usually before, during or after a video stream, or as stand alone ads. Using targeting methods and interactive elements, a majority of video ads are bought, sold and displayed using automated systems that are more efficient in tailoring personalized messages for your audience.

What are the Types of Video Advertising?

Three of the most common types of video ads are:

• In-stream ads: Video advertisements that play within a video player, appearing before, during or after a piece of video content. Think ads you see in that cute cat video you are watching.
• Non-linear video ads: Video ads that exist outside of online video content and thus do not require a publisher’s player or video to host them. Videos that pop up and automatically play, when you are reading an article online.
• In-banner video ads: Videos that are embedded within standard display banner ads on a webpage. The videos, which don't require a hosting video player, typically autoplay on mute, can expand to a larger area if the user clicks on them, and have no length limitation. A video in a banner.
• Over-The-Top (know as OTT): Video advertising with streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. It’s a great way to reach the cord-cutters and millennials which is one of the fastest growing trends in digital.

Why Video Advertising?

There are over 170 million users watching videos online and of that, over 70 million users watching videos on mobile devices. With so many different devices, platforms and file formats, we have made it our mission to aggressively research, test and encode the latest technologies, to get your videos ads on the latest devices. We deliver video ads but there's so much more to it then video formats.

• Our platform not only delivers video ads in the correct format, but we make sure that it goes to your target audience with highly optimized ad copy and keywords.
• Our video platform guarantees higher viewer engagement through added interactive features with social media links, surveys, polls and infolinks. Ads can be geo-targeted or personally targeted to the viewer.

Want the Video Advertising Stats?

• Video content produces higher engagement, providing the best ROI.
• Video users grow revenue 49% faster than non-video users.
• 64% of consumers will make a purchase after watching branded social videos.
• When both text and video are available on the same topic consumers are more likely to choose video.
• Videos generate 12X more shares than text and images combined.
• Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017
• Mobile users are more willing to watch video ads, and of those users that watch for longer than 6 seconds, 72% will continue to engage.
• Video content catches users’ attention, and when people tune in, brand awareness goes up.
• Video ads are shareable, increasing reach. People share videos they love, and most streaming platforms have built-in sharing buttons.
• Videos convey a lot of information in a short time, making it easier to tell your story.
• Viewers are more likely to remember what they see, and better yet, remember your brand.