$2.70

Cost-per-click

9,100,000

Impressions

38,000

Clicks

48%

Lift in awareness

2.2%

Conversion rate

44%

Savings from other ad networks

Client

There are plenty of options out there when it comes to renting a car, so when Alamo wanted to get a leg up on the competition, they utilized a paid search campaign to help them get in front of more users. Now they're gaining more exposure than they thought was possible.

Campaign Objectives

  • Improve brand recognition to a larger base of potential clients.
  • Increase views by displaying company on all major search engines.
  • Keep up with the other companies in the industry.

Key Highlights

  • Views increased dramatically within days of running the campaign.
  • Conversion rates increased.
  • Put Alamo in a brighter light, matching them with competitors in the industry.

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