Client

Right in time for the holidays, Beauty.com wanted to promote its gift sets that included a variety of affordable make-up items. To spread the word, the site ran display and remarketing ads across the web.

Campaign Objectives

• Promote its special gift sets for the holidays
• Bring back users who abandoned their shopping carts

Key Highlights

• Display ads were launched on fashion, beauty, and lifestyle blogs
• Remarketing ads were displayed across the web, so shoppers would see them even when they're checking their email, reading news sites, or visiting other blogs
• Ads were also served up on relevant AdMedia properties to further increase awareness