Client

BedHead is a leading designer and retailer for top-quality pajamas and other sleepwear for men and women of all ages. Its latest goal was to promote its Artist Series, a small selection of eye-catching sleepwear made from the finest fabrics. BedHead was ready to get its customer base expanded in no time at all.

Campaign Objectives

• Target kids (ages 6-14) and women (aged 18+)
• Create a unique voice for widespread customer appeal
• Achieve minimum of 100 new conversions

Key Highlights

• Managed an effective Cross-Channel campaign within 3 months
• Remarketing: Kid-friendly paid ads targeted a younger audience in the blogosphere
• Paid Search ads attracted new impressions to the brand's website