Client

Dr. Scholl's needed to get more interest for its blister treatment products, particularly for female athletes. AdMedia delivered on that need with a campaign to extend Dr. Scholl's outreach to a younger audience with sponsored search results and eye-catching graphics.

Campaign Objectives

• Increase sales of blister treatment and "For Her" products
• Expand audience of younger athletes and women ages 18 to 30
• Increase Web reach with colorful, dynamic ads

Key Highlights

• Remarketing extended products' outreach by 90%
• Sponsored search listings brought in relevant audiences
• Dynamic and interactive banner ads were on display through sporting goods retailers and fitness advice blogs