Client

eHealthInsurance saw an opportunity to attract customers from a younger audience, hoping to make their insurance policy listings easy to find and understand. With AdMedia's help, they were able to raise awareness from that audience with a thorough search targeting campaign.

Campaign Objectives

• Increase conversions on pages listing individual health insurance plans
• Attract an audience of younger Web users, ages 18 to 35
• Reduce their Cost per Visit

Key Highlights

• Sponsored ads on search engines and relevant publisher sites
• Delivered dynamic banner and video ads across the Web
• Lowered overall costs