Client

GEICO hoped to find a way to bring back lost customers and convert them. They were able to turn their idea into a reality using AdMedia's remarketing technology.

Campaign Objectives

• Regain lost customers and attract new visitors to the website
• Convert more visitors and insurance policy shoppers

Key Highlights

• GEICO ads targeted users across multiple channels, including thank-you emails, blogs, news sites, and online marketplaces
• Remarketing allowed for an increase in returning customers and visitors
• Higher CTRs that resulted in more site traffic and brand awareness