Client

A top-tier retailer with a strong web presence and thousands of locations nationwide, Nordstrom wanted to target shoppers who previously visited its website. To achieve this, AdMedia ran a remarketing campaign that displayed products that shoppers viewed.

Campaign Objectives

• Bring back lost traffic
• Get people to complete their purchases on Nordstrom.com
• Boost sales

Key Highlights

• AdMedia ran remarketing ads that contained the specific items that users looked at in order to peak their interest
• The campaign was hyper-targeted and zeroed-in on shoppers who previously visited Nordstrom.com
• Ads were remarketed across 98% of the web and were shown to users as they were checking their email, reading news sites, or visiting blogs