58% increase

Unique Visitors

100% increase

Total Visits

50% decrease

Cost per Unique Visitor

69% decrease

Cost per Visit

4.3+ PVs/visit

Maintained Audience Engagement

0.88%

Click-Through Rate

Client

For over 80 years, Pittman & Davis has delivered gifts of fresh fruit, smoked meats, cheeses, and more to thousands of appreciative friends and families. A surplus of quality Ruby Red Grapefruit from the Texas Rio Grande Valley gave this provider an idea to attract new customers and create more demand for their grapefruit.

Campaign Objectives

  • Target new audience with an appeal to the health benefits of grapefruit
  • Increase customer outreach across the Web
  • Reduce their overall Cost per Visit

Key Highlights

  • ThankYouOffer ads were set up to target customers on other related websites
  • Our Remarketing campaign extended the company's online reach by 98%
  • We developed dynamic banner ads to target health and fitness websites

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