Client

Ring Central delivers cloud business communication solutions that enable people to work the way they want in today's mobile-centric world. Built on a strong infrastructure, Ring Central's cloud communications solutions help more than 300,000 customers. The company provides communications services and mobile apps to both the consumer and the corporate client.

Campaign Objectives

• Dominate the corporate mobile, text and video conferencing marketing sector.
• Distribute marketing budget appropriately to the business departments that needed it.
• Promote their mobile app on all devices for downloads on iOS, Android and Blackberry.
• Promote their retail site that sold phone peripherals and accessories.

Key Highlights

• Mobile App campaigns involved high-converting landing pages for mobile, desktop and email.
• Lesser known services of the company were put to the forefront through strategic ad and media buys.
• Traffic to the retail store increased through thorough paid search marketing and front-end optimization.
• Overall marketing budget, ad buys and keyword bidding budget lowered dramatically.