Client

SodaStream USA had one goal in mind: to increase the appeal of its product and boost its sales. As a leader in the field of water-based soda makers, SodaStream was looking to get the word out about this classic kitchen appliance in a way that would appeal to modern tastes through the power of online media.

Campaign Objectives

• Increase Pay Per Click (PPC) conversion rates
• Create banner ads and preroll video commercials
• Develop a cross-channel advertising strategy

Key Highlights

• Focused on attracting users who were interested in other appliance brands and classic designs
• Rolled out over 200 new ad combinations
• Coordinated with 8 soda company websites as platforms for hosting a 30-second preroll ad, complete with customer testimonials