Client

Steve Madden is a footwear company based on the shoe and apparel designs of fashion entrepreneur, Steve Madden. A leading retailer in many mall locations today, their online store and Zappos portal receive a constant flow of traffic and sales. Aside from their conventional marketing efforts, the company has even more successful social media campaigns.

Campaign Objectives

• Help establish branded online magazine and social media profiles, memes and hashtags.
• Evenly push traffic to the special shops of the site (kids, footwear, apparel, accessories)
• Promote discount codes and free shipping deals to online shoppers.
• Promote items of varying prices, budget to luxury, through search ads.

Key Highlights

• Online sales increased dramatically
• Specialty shops of the site had increased traffic which led to a rise in revenue.
• Paid search campaigns were cleaned up and organized and now direct to appropriate landing pages.