Client

Vision Direct Contacts wanted to establish itself as convenient provider of affordable contact lenses. To get the word out, AdMedia helped it launch a cross-channel advertising campaign geared towards individuals looking to buy contact lenses at lower prices.

Campaign Objectives

• To increase traffic on the Vision Direct website
• Make people aware that they can get contacts for less thanks to Vision Direct
• To boost brand awareness among people who need contact lenses

Key Highlights

• Display, video, and intextual ads were served up on websites in the health and wellness niche
• Search ads targeting consumers looking for discounts on contact lenses were also deployed
• Vision Direct coupons were promoted on publisher websites as well as on AdMedia's owned and operated properties