Campaign Kick Off
We take a deep dive into your essential KPIs, targeted consumer profile, engagement and cost-per-acquistion targets.
Creative Concepting
Massive’s in-house design team conceptualizes and designs mobile-optimized email creatives that reflect personalized messages & content — for higher engagement, response, and conversion rates.
Data Segmentation
We have access to hundreds of millions of engaged consumer profiles with robust deterministic selects. We work with you to segment a targeted universe of data based your campaign requirements.
Reporting & Compliance
Our best-in-class operations and compliance teams deliver a comprehensive, seamless onboarding experience and ongoing 24/7 client support. This includes brand compliance requirements, real-time tracking set-up, creative asset management, cross platform pixels and reporting.
Planning & Scheduling
Massive is partnered with methodically vetted email publishers who deploy and inbox millions of messages monthly. Based on initial budgets we'll gather "live email proofs" for your sign off, confirm deployment dates with qualified publishers, scheduled around the specific dates and hours.
Optimization & Scale
After initial campaign deployments, we gather and assimilate performance data across client KPIs, consumer engagement, offer & publisher performance to refine optimize and scale.