Email

Put your message directly in front of interested audiences.

Reach permission-based audiences through targeted newsletter, prospecting, and re-engagement opportunities designed to create attention and measurable response.

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The inbox remains one of digital media's most direct environments.

Feeds move quickly. Search responds to immediate intent. Websites depend on the customer arriving first.

Email creates another opportunity to place a message directly in front of an audience.

AdMedia helps marketers incorporate email into the broader media strategy for discovery, re-engagement, traffic generation, and performance.

Permission-based audiences

Reach consumers through email opportunities built around appropriate opt-in standards.

Newsletter media

Introduce brands through relevant newsletter and publisher audiences.

Re-engagement

Create another touchpoint with consumers who have already demonstrated interest.

Measurable traffic

Understand how email engagement contributes to site activity and broader campaign performance.

Reach new audiences—and bring interested ones back.

Email can support different stages of the customer journey.

  1. Introduce

    Reach relevant audiences beyond your existing customer database.

  2. Reinforce

    Keep the brand visible after an initial interaction.

  3. Re-engage

    Bring previous visitors or interested consumers back into the journey.

  4. Activate

    Give the audience a direct route to the product, offer, website, form, or next step.

Attention in the inbox has to be earned.

Consumers make fast decisions about which messages deserve another second.

  1. 01Audience quality matters.
  2. 02Timing matters.
  3. 03Creative matters.
  4. 04The offer matters.

AdMedia helps advertisers treat email as an intentional media channel rather than another place to distribute the same message.

How AdMedia Email works

  1. 01

    Establish the objective

    Define whether the campaign should generate discovery, traffic, re-engagement, conversion activity, or another result.

  2. 02

    Select the audience opportunity

    Identify relevant permission-based newsletter or remarketing environments.

  3. 03

    Deliver a reason to engage

    Use clear messaging, value, and calls to action designed for the inbox.

  4. 04

    Learn from performance

    Evaluate response and use campaign results to improve future activation.

Give interested consumers another reason to return.

A single impression rarely creates the entire customer journey.

Email can reconnect the brand with the consumer after another channel creates awareness or intent.

Pair Email with Search when demand returns, Shopping when products need another look, or Display and Social when broader reinforcement can help keep the brand top of mind.

Make the inbox part of the performance mix.

Reach. Reconnect. Remind. Convert.

Start your Email campaign