Make every second work harder. Across every screen.
Reach audiences through digital video, streaming content, and connected television—then connect that attention with the broader customer journey.
One video strategy. Three ways to reach viewers.
Video consumption no longer happens in one place.
Consumers watch across publisher sites, apps, streaming services, phones, laptops, and connected televisions. AdMedia gives marketers multiple ways to put video to work within one broader media strategy.
Reach audiences across the digital environments they already use.
Activate video across publisher, app, and digital media inventory to introduce products, explain value, reinforce messaging, and generate action.
- Broad digital reachExtend video across websites, apps, and other video-enabled digital environments.
- Flexible creativeSupport different video lengths, messages, formats, and campaign objectives.
- Audience strategyFocus investment around the audiences most relevant to the campaign.
- Performance connectionEvaluate video alongside clicks, visits, conversions, and other downstream activity.
Reach viewers inside streaming experiences.
OTT delivers television and video content over the internet rather than through traditional cable or satellite distribution.
Reach audiences while they stream through apps and services across connected TVs, mobile devices, tablets, and other internet-enabled screens.
- Streaming environmentsPlace brands alongside internet-delivered television and video content.
- Cross-device viewingReach streaming audiences beyond a single device or screen.
- Audience-driven activationApply digital audience strategy to environments traditionally associated with television viewing.
- Connected campaignsUse OTT as part of a larger video and cross-channel media strategy.
OTT vs. CTV: OTT describes how content is delivered—over the internet. CTV describes the television device on which that content is watched. They frequently overlap, but they are not interchangeable.
Bring digital media to the biggest screen.
Reach viewers on smart TVs and televisions connected through internet-enabled streaming devices.
CTV combines the impact of full-screen television creative with the audience strategy and campaign connectivity marketers expect from digital media.
- Big-screen impactDeliver video in immersive, full-screen television environments.
- Streaming audiencesReach households consuming television through connected devices and smart TVs.
- Incremental reachAdd another meaningful screen to an existing digital or video strategy.
- Connected measurementEvaluate CTV exposure alongside the digital activity that follows.
Give video a job at every stage.
Get noticed
Introduce a brand, product, campaign, or idea to new audiences.
Build understanding
Show how something works, communicate value, or make a complex message easier to understand.
Stay memorable
Reinforce the brand as consumers continue watching, browsing, researching, and comparing.
Create momentum
Turn attention into further engagement across the customer journey.
One audience. Many screens.
Consumers do not experience media according to channel definitions.
- 01Watches streaming content on television
- 02Opens an app
- 03Reads an article
- 04Watches another video
- 05Searches the category
- 06Compares options
- 07Converts
AdMedia helps marketers plan video around that entire journey rather than treating each screen as an isolated campaign.
Match the environment to the moment.
How AdMedia Video works
- 01
Define the objective
Determine what video needs to accomplish within the broader campaign.
- 02
Choose the right environment
Activate across Digital Video, OTT, CTV—or combine them based on the audience and objective.
- 03
Reach the right viewers
Align audience strategy, creative, and available inventory around the campaign.
- 04
Measure what happens next
Evaluate exposure and engagement alongside the broader activity generated throughout the customer journey.
Video should not end when the view does.
A customer may see a video without clicking immediately.
They may encounter the brand again through Display. Read related content. Search the category. Return through Social. Compare products. Then convert.
That is why AdMedia connects Video with a broader media strategy across channels including:
Turn attention into something measurable.
Reach viewers across digital video, OTT, and connected television without treating every screen like a separate strategy.