Intent-led targeting
Build campaigns around what people are actively looking for.
Search
Find demand beyond the usual search results.
Reach people already showing intent across publisher search, discovery experiences, and high-value search environments beyond the largest engines.
More search moments. More opportunities to perform.
Search intent is valuable because the consumer is already telling you what they want.
The challenge is that those signals now appear across far more environments than a traditional search engine. AdMedia helps advertisers identify and activate against high-intent searches across publisher properties and other search-driven experiences.
Incremental search reach
Find demand that may sit outside your existing search-engine campaigns.
Relevant ad experiences
Connect advertising with searches directly related to your products, services, or category.
Performance visibility
Measure traffic, engagement, conversions, and other outcomes that matter to your campaign.
Search happens wherever questions happen.
A customer does not need to open a major search engine to start looking.
They may search within a publisher site. Explore recommendations after reading an article. Compare products. Research a service provider. Refine a question. Or move between several search experiences before taking action.
AdMedia helps your brand stay present through more of that behavior.
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Explore
Reach people beginning to investigate a topic, product, or need.
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Evaluate
Stay visible while potential customers narrow their options.
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Convert
Connect with consumers as intent becomes more specific and actionable.
Turn search intent into business outcomes.
Search can support far more than clicks.
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Acquire qualified visitors
Bring consumers with demonstrated interest to your site or landing page.
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Generate new prospects
Reach people actively evaluating services, providers, products, and solutions.
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Expand existing search programs
Add another source of intent without replacing the campaigns already working.
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Increase conversion opportunities
Stay visible as research turns into consideration and consideration turns into action.
How AdMedia Search works
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01
Build around the outcome
Set the campaign goal, budget, audience parameters, creative, and destination.
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02
Identify relevant intent
AdMedia evaluates available search opportunities against the consumer's query and your campaign criteria.
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03
Deliver the right placement
Relevant ads can appear within search and publisher discovery experiences when there is a strong match.
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04
Optimize from real performance
Use campaign data to identify stronger opportunities, refine delivery, and expand what performs.
Add reach without replacing what already works.
Your existing paid search program should continue doing its job.
AdMedia Search creates another layer of opportunity by extending intent-based advertising into search environments that may not be represented in your current plan.
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Strong search program already in market?
Keep building on it.
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Need another source of qualified demand?
Extend through AdMedia.
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Customers searching in more places?
Make your search strategy broader too.
Know where performance is coming from.
Campaign reporting helps marketers understand how media is being delivered and what consumers do next.
Use those insights to compare activity, identify productive search environments, adjust investment, and scale campaigns with greater confidence.
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Delivery
See how and where the campaign is running.
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Response
Understand how consumers engage with the placement.
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Outcomes
Connect search activity with the actions that matter to your business.
Capture more of the intent already in market.
Extend your search strategy into more high-value moments.