Feed-driven activation
Use existing catalog data to power scalable product advertising.
Turn your product feed into dynamic advertising experiences designed to help consumers discover, explore, compare, and return to the products most relevant to them.
Your ecommerce feed contains far more than SKUs.
It contains the building blocks of a highly relevant advertising experience: imagery, titles, pricing, categories, offers, availability, product attributes, and more.
AdMedia Shopping transforms that structured data into product-led media that can reach consumers beyond the boundaries of your own storefront.
Use existing catalog data to power scalable product advertising.
Surface relevant items based on the campaign and consumer experience.
Let the product, imagery, pricing, and offer do more of the selling.
Reach shoppers while they are researching and narrowing what to buy.
A shopper does not need to visit your store before discovering something you sell.
Products can enter the journey while consumers are:
AdMedia Shopping gives advertisers more opportunities to place the product itself into those moments.
Introduce relevant products to audiences who may not know the brand yet.
Help interested consumers explore more of the catalog.
Keep products visible while shoppers evaluate alternatives.
Stay close to the consumer as consideration develops into buying intent.
Shopping campaigns can scale more efficiently when structured product information drives the experience.
Connect the information already powering your ecommerce experience.
Turn product data into visual, product-first ad experiences such as carousel, collage, or other feed-powered placements.
Extend product discovery into relevant publisher and digital environments.
Use performance data to understand which products, audiences, and opportunities are driving response.
Use your product feed as the campaign's source of structured product information.
AdMedia uses those inputs to create dynamic shopping experiences.
Surface relevant products as consumers discover, browse, research, and compare.
Measure product-level and campaign-level response to improve performance over time.
Shopping becomes more powerful when products can follow the consumer through more of the journey.
Reach shoppers already expressing product intent.
Bring products into conversational research and recommendation.
Create product visibility across the open web.
Introduce products naturally within publisher discovery.
Turn feeds, content, and creator influence into product interest.
Bring relevant products back to consumers who may still be considering them.
Turn the catalog you already maintain into a broader performance media strategy.