Mobile

Stay with the customer wherever digital life happens.

Reach consumers across mobile web and app environments with campaigns designed for the devices that connect discovery, research, communication, and commerce throughout the day.

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The customer journey lives on mobile.

The phone is no longer one channel among many.

It is often the device connecting all of them.

Consumers use mobile to discover products, search, read reviews, watch video, open email, browse social media, compare prices, find locations, revisit websites, and make purchases.

AdMedia helps advertisers reach more of those mobile-first interactions.

Mobile web reach

Connect with consumers across publisher experiences designed for phones and tablets.

In-app opportunities

Extend campaigns into relevant application environments.

Device-aware creative

Use advertising suited to smaller screens and mobile behavior.

Fast paths to action

Move audiences efficiently from the placement to the next campaign step.

Keep up with a customer who never stands still.

Consumer intent can change several times in a single day.

  1. 01A product is discovered during a commute.
  2. 02Researched during lunch.
  3. 03Compared between meetings.
  4. 04Shared with someone else.
  5. 05Then purchased that evening.

Mobile gives advertisers opportunities to stay relevant through those smaller moments that collectively shape the decision.

Use mobile from discovery through action.

  1. Discover

    Reach new audiences while they browse content and apps.

  2. Engage

    Create mobile experiences designed to earn attention quickly.

  3. Research

    Stay visible as customers compare products, services, and information.

  4. Respond

    Provide a clear path to the site, product, form, location, offer, or other destination.

How AdMedia Mobile works

  1. 01

    Set the audience and objective

    Define who the campaign should reach and the action it should support.

  2. 02

    Design for the device

    Adapt creative, message, and experience to mobile behavior.

  3. 03

    Activate across mobile media

    Reach audiences through available mobile-web and in-app opportunities.

  4. 04

    Improve from response

    Use engagement and conversion signals to refine campaign delivery.

Plan for the journey, not just the device.

A person may discover the campaign on a phone and convert on a laptop.

A mobile search may be triggered by something seen on CTV.

An email may bring someone back after a display impression.

A social interaction may create a branded search later.

AdMedia helps marketers think across those connections instead of assigning every result to a single screen.

Be there for more of the moments in between.

Extend your strategy across the mobile experiences customers use every day.

Start your Mobile campaign