Case Study
1-800-Dentist
Client
Providing all kinds of dental services is what 1-800-Dentist is about, but they wanted to reach out a bit more and build up their recognition amongst online users. Through text & banner ads, email and PPC, they wanted to ensure that they were at the top of the list in their industry.
Campaign Objectives
- Promote, through multiple channels, the services offered.
- Stay above competitors in the industry when it comes to dental services.
- Maintain a steady increase in all aspects -- views, clicks, conversions.
Key Highlights
- Pushed advertisements through text and banner, successfully increasing views.
- Recognition improvement through email and PPC ad campaigns.
- Successfully increased conversion rates within a short time period.
Results
| Cost-per-click | $2.75 |
| Impressions | 10,000,000 |
| Clicks | 40,000 |
| Lift in awareness | 51% |
| Conversion rate | 2.3% |
| Savings from other ad networks | 29% |
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