Macy's

Client

Macy's wanted to increase awareness, sales, and conversions in the high-end market. To accomplish this, AdMedia ran a combination of remarketing, search, and display ads geared towards shoppers looking to buy luxury goods.

Campaign Objectives

  • Increase brand awareness and sales in the high-end market
  • Position Macy's as the go-to department store for luxury goods
  • Reach users and get them to visit Macys.com

Key Highlights

  • AdMedia ran search and display ads across its publisher sites in the luxury goods market
  • The campaign was able to send targeted, search-based traffic to Macys.com
  • The campaign was also able to lift brand awareness among high-end shoppers

Results

Cost-per-click: $1.00
Impressions: 1,000,000
Clicks: 10,000
Lift in awareness: 55%
Conversion rate: 0.98%

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